Operations
Neuro-Relational Integration™
Fractional COO for a new science-based leadership development practice — standing up operations, building processes, and turning strategy into execution.
Your business outgrew its duct-taped tools.
Spreadsheets that should be a CRM. Automations that quietly broke. A website nobody wants to touch. I fix the digital and operations work growing businesses keep putting off, without the agency overhead.
Past work includes NBCUniversal · Condé Nast · Coca-Cola
Sound familiar?
Too important to ignore, too small for a full-time hire, and not worth an agency proposal and a three-month timeline.
A CRM nobody trusts
Half the team lives in it, the other half in spreadsheets. The reports don’t match, so decisions get made on gut feel.
The same work, by hand, every week
Copying data between tools, chasing invoices, sending the same follow-ups. Hours of your team’s week that a workflow could do.
A website you’re afraid to touch
Every change needs a developer. Forms go nowhere, tracking is broken, and you’re not sure where leads come from.
Too many tools, not enough system
Subscriptions keep piling up and none of them talk to each other. Processes live in people’s heads.
That’s the work I do: automation, CRM, websites, and operations for growing $1–5M businesses.
I’m Aaron Bailey.
I’ve been building on the web since 1999: work for NBCUniversal, Condé Nast, and Coca-Cola, founding and exiting a digital agency that served global media companies, and leading product at a Tokyo-based software company.
Now I bring that experience to growing businesses directly. Modern AI tooling lets one senior operator do what used to take a team, so you get founder-level thinking on your problem without junior handoffs or agency markup.
When you work with APB Digital, you work with me.
Recent work
A few things that shipped recently — sites, products, and systems.
Product build
Mighty Casa
Bilingual (EN/ES) home-management app for Costa Rica homeowners — expenses, document vault, and contacts in one place.
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Website
La Compañía Walking Tours
Bilingual booking platform for historian-led walking tours of San José, Costa Rica — tour catalog, reviews, and reservations in English and Spanish.
CRM + Ops
From paper to digital ops
Taking a manufacturer from paper to digital — Twenty CRM implementation plus digitized work orders, job tracking, and streamlined project management.
Web platform
Route Pura Vida
Travel-planning tool for Costa Rica — compare rental car, shuttle, and domestic flight options between every major destination.
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Two ways to work together
Hand me the backlog, or bring me one problem at a time.
Fractional
Hand it off
$3,995 per 4-week sprint
For an ongoing backlog. Put everything in your queue and I ship it one request at a time, most in 2–3 business days.
- Unlimited requests, reprioritize anytime
- I do the work, start to finish
- Pause or cancel anytime
Office Hours
Work through it together
$99 / 25 min · $189 / 50 min
For a specific problem. Book a call, we get on Google Meet, and we chart the solution together so you or your team can run with it.
- Hire me by the hour, no commitment
- Money back if we don’t agree it helped
- Fee credited toward a sprint within 30 days
Not sure which fits? Schedule a discovery call and we’ll figure it out.